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| Challenges & Opportunity In Local Advertising (Search Engine Land) |
| More national advertisers are using online local advertising to generate leads and drive offline sales. The strategies for successful local online advertising are not the same as general online or search advertising and measuring results can be challenging. That’s why so many national advertisers, agencies and online advertising resellers are reaching out to partners [...] ... |
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| Search and Reputation Management (Search Engine Roundtable) |
| What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue. Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget Speakers: Veronica Fielding, President and CEO, Digital Brand Expressions Jordan Glogau, Partner, Internet ... |
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| Google Devaluing DMOZ and Yahoo! Links? (WebProNews) |
| Google is no longer suggesting that you should be listed in relevant directories. In fact, they've even removed the suggestion from their webmaster guidelines , as Brian Ussery noticed . The page used to have bullet points for: read more |
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